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Market Entry Assessment

  • Market Assessment of Respiratory and Surgical Devices in Africa

    • May 24, 2020
    • Posted by: Team EMeRG
    • Category: Cardiovascular devices, Market Entry Assessment, Maternal & Infant Care
    No Comments
    Our Client: A global medical technologies firm with specialization in ICU and OR medical devices Challenge Statement: Our client was looking to assess the overall attractiveness and market potential for select medical devices across six major African markets including Morocco, South Africa, Nigeria, Kenya, Algeria and Egypt.  EMeRG Approach:  Using our proprietary HospeTrack dataset, an in-depth customer
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  • Mapping of Oncology Infrastructure and Need-gap analysis across ASEAN and APAC

    • January 31, 2020
    • Posted by: Team EMeRG
    • Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Operating Room devices, Patient Monitoring, Pricing Research
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    Our Client: A global medical technologies manufacturer dealing with medical devices, medical consumables and drug delivery systems Challenge Statement: For strategic planning regarding pricing, market access and overall marketing strategy, the client wanted to understand the future outlook of reimbursement of medical consumables in India EMeRG Approach:  Desk Research - An exhaustive desk research was conducted across medical literature and commercial open sources to map the impact of diabetes on Indian population. Desk research was also conducted  to understand the current market dynamics of medical consumables and pathology labs in India In Depth Interviews were conducted with diabetologists and other specialists, Medical Directors of hospitals; pathology lab owners; BU Heads and product managers at Health insurance  companies; pharmacists and patients Research Outcome: Reimbursement as a terminology was loosely understood in India. The possibility of medical consumables and diabetes delivery products being included
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  • Pricing and Value Proposition Assessment for Ultrasound Machines In India

    • November 15, 2017
    • Posted by: Team EMeRG
    • Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, Diagnostic Imaging, Market Entry Assessment, Maternal & Infant Care, NPI Research, Pricing Research, Value Prop Assessment
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    “45% of the non-owners of ultrasound interviewed were Obs/Gyn specialists, practicing for >16 years. Clearly, adoption of ultrasound in India would take more than just lowering price points…” Overview: Ultrasound Market in India Valued at $170Mn in 2016, the market for diagnostic ultrasound in India is characterized by immense fragmentation. While on the one hand,
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  • Market Opportunity Assessment for Select Medical Devices in Kenya

    • November 15, 2017
    • Posted by: Team EMeRG
    • Category: Africa, BY MEDICAL TECHNOLOGIES, Cardiovascular devices, Diagnostic Imaging, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Nuclear Medicine Equipment, Operating Room devices, Patient Monitoring
    No Comments
    “With 74% of its population in rural areas, and health insurance being extended only to 25% of the entire population, healthcare access is limited to a few key regions in Kenya” Overview: Medical Devices Market in Kenya Valued at $120Mn in 2016, the Kenyan medical devices market is being driven by opportunities through risk sharing
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  • Market Opportunity Assessment for Select Medical Devices in Egypt

    • February 17, 2017
    • Posted by: Team EMeRG
    • Category: Africa, BY MEDICAL TECHNOLOGIES, Cardiovascular devices, Diagnostic Imaging, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Nuclear Medicine Equipment, Operating Room devices, Patient Monitoring
    No Comments
    “While the private health sector shares a significant burden including diagnosis and specialized surgeries, it predominantly serves the better-offs. Public hospitals continue to be the lifeline for majority of the lower middle-income population…” Overview: Medical Devices Market in Egypt Valued at $900Mn in 2016, the Egyptian medical devices market is being driven by opportunities through
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  • Evaluation of business models and marketing strategies for a Tele-Health solution

    • February 13, 2017
    • Posted by: Team EMeRG
    • Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, Competitive Intelligence, GTM Strategy, Healthcare IT, Market Entry Assessment, NPI Research, Pricing Research, Value Prop Assessment
    No Comments
    Overview: Market for Tele-Health solutions in India Limited healthcare access across rural and semi-urban India is causing significant loss w.r.t. disability adjusting life years amounting to economic loses worth $200 trillion. Despite 70% of the population being spread across rural India, urban parts account for 60% of the workforce. Tele-health initiatives, though not highly commercially viable
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  • Market Opportunity Assessment for Select Medical Devices in Algeria

    • January 17, 2017
    • Posted by: Team EMeRG
    • Category: Africa, BY MEDICAL TECHNOLOGIES, Cardiovascular devices, Diagnostic Imaging, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Nuclear Medicine Equipment, Operating Room devices, Patient Monitoring
    No Comments
    “With 74% of its population in rural areas, and health insurance being extended only to 25% of the entire population, healthcare access is limited to a few key regions in Algeria” Overview: Medical Devices Market in Algeria Valued at $120Mn in 2016, the Algerian medical devices market is being driven by opportunities through risk sharing
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  • Technology assessment for a mobile imaging device with new OS in US and Europe

    • December 13, 2016
    • Posted by: Team EMeRG
    • Category: BY MEDICAL TECHNOLOGIES, Diagnostic Imaging, Europe, Healthcare IT, Market Entry Assessment, Maternal & Infant Care, NPI Research, US
    No Comments
    Overview: Operating systems for medical devices Several medical devices OEMs prefer CE or Linux for their products. Key advantages offered by such operating systems: Seamless user-interfaces Ease of use and familiarity for software engineers Linux may be free and open source; while CE offers a fully-integrated development platform However, with medical device utilization shifting to
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  • New Product Introduction: Non-invasive solution for measuring HbA1c

    • October 10, 2016
    • Posted by: Team EMeRG
    • Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, Competitive Intelligence, Diabetes Management, Ethnographic Research, Market Entry Assessment, NPI Research, Pricing Research, SUBCONTINENT
    No Comments
    Overview: Market for HbA1c Tests  The global market for Self monitoring blood glucose (SMBG) devices was valued at $11Bn in 2015 and is characterized by intense competition and low entry barriers for low-cost manufacturers. In India, the market for SMBG devices and strips was valued at about $98Mn in 2015.While the annual median expenditure on
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  • Mapping of Oncology Infrastructure and Need-gap analysis across ASEAN and APAC

    • October 5, 2016
    • Posted by: Team EMeRG
    • Category: AFRICA, ASEAN, BY MEDICAL TECHNOLOGIES, Diagnostic Imaging, GTM Strategy, Market Entry Assessment, NPI Research, Nuclear Medicine Equipment
    No Comments
    Overview: Cancer in Emerging markets With 14.9Mn new cancer cases and 8.2Mn cancer deaths in 2013, global incidence of cancer is on the rise. ASEAN itself accounted for about 700,000 new cancer cases in 2015 while 54 African countries contributed to 847,000 new cancer cases. It is further estimated that Less developed countries accounted for
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