About Us

A global medtech advisory powered by the world’s largest hospital intelligence platform, delivering precision insight for smarter innovation and commercialization.

WHY EMeRG

Insight. Strategy. Scale.

Insight-led intelligence for emerging med-tech markets

EMeRG is a Canada-headquartered global medtech insights and advisory platform, supporting medical device innovation across 65+ countries worldwide. As one of the world’s largest platforms focused on emerging and growth healthcare markets, we bridge the critical gap between innovation and adoption. We move beyond traditional surveys and surface-level data to generate deep, contextual intelligence on real-world clinical workflows, customer behavior, and market dynamics. Our work enables medical device companies and healthcare systems to make confident, evidence-driven strategic decisions across product development, pricing, and go-to-market execution.

What Makes Us Distinctive:

Human-Centered Insights

We uncover unarticulated customer needs using ethnographic and Voice of Customer research, revealing motivations, behaviors, and barriers that traditional research overlooks.

Emerging Markets Expertise

With research conducted in 50+ countries and field presence spanning Asia, Africa, Middle East, and Latin America, EMeRG decodes diverse market realities that shape adoption and access.

Actionable Intelligence

Our analysis combines business strategy with clinical context to enable differentiated products, compelling value propositions, robust pricing, and GTM strategies that work.

Collaborative, Ethical Research

We partner with clients as unbiased advisors, grounding all work in ethical rigor and clinical relevance.

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Creating Business Impact

Driving Measurable Outcomes Across Strategy, Revenue, And Clinical Value

Operational Efficiency And Savings Achieved

By providing the most accurate recommendations towards a Go/No-Go decision based on the cumulative sentiments of the market; we have helped clients save significant time and effort

New Business Opportunity Generated

By identifying new clinical applications, use-cases as well as customer segments, we have been helping global med-tech OEMs improve revenue stream in conventional markets and beyond

Clinical Impact On A Population/specialty

With deep-rooted understanding and appreciation of med-tech need-gaps, our recommendations are aimed at ensuring that the product/services reach their true potential by serving the right customer segments

Advancing global medtech through deeper understanding.

Our Mission

Advancing Global Medtech Through Deeper Understanding.

Our Mission

To enable the creation and adoption of impactful, accessible medical technologies by illuminating real customer and clinical insights that drive better decisions, better products, and better care.

History

Where We Began

Founded in 2013, EMeRG started as a small research practice dedicated to understanding healthcare dynamics in emerging economies. Our early work centered on in-field ethnographic research conducted in remote clinical environments — contexts where conventional market assumptions often did not apply.

Evolution into a Global Platform

Over time, EMeRG expanded into a technology-enabled research and advisory firm powered by our proprietary platform, Hospital Intel Suite — formerly known as HospeTrack. Rebranded to reflect its broader capabilities and international scope, the platform integrates structured hospital intelligence, ethnographic depth, and strategic analytics to inform MedTech decision-making across 65+ countries.
In 2020, EMeRG established its global headquarters in Calgary, Canada. Today, with operations in Canada, India, and Boston, and field presence across Asia, Africa, the Middle East, and Latin America, EMeRG combines digital infrastructure with deep on-ground expertise to deliver scalable, real-world market intelligence for medical device innovation.

Our guiding principles

The 4 Cornerstones of EMeRG

Being Receptive

To new thoughts and concepts attained through detailed observation

Appreciating Interconnectedness

Of various ethnicities, workflows and medical practices

Creating Value

For the MedTech industry by vocalizing the unstated needs of customers

Delivering Wisdom

By co-creating customer-centric business strategies

Management

Experienced Leadership Driving Insight-led Growth

Krishanu Bhattacharjee

Founder & CEO
Calgary, Canada

Tanuja Khanolkar

COO
Calgary, Canada

Victoria Barnosky

Director,
Outcomes Research Pittsburgh, Pennsylvania

Team Testimonials

Voices of the Team Powering EMeRG

Anuradha Ghosh
Anuradha GhoshSenior Content Manager
At EMeRG, my journey has been truly fulfilling. I’m deeply grateful for the mentorship, trust, and support I’ve received along the way. What motivates me every day is the opportunity to take on meaningful challenges, collaborate with passionate teammates, and contribute to initiatives with the potential to create real impact. Being part of a team that values innovation, ownership, and continuous learning has pushed me to grow beyond my comfort zone.
Throughout my time here, I’ve had the privilege of working on projects that not only strengthened my skills but also delivered tangible value to our clients and stakeholders. Knowing that my work contributes, whether in big or small ways, continues to inspire me to do better every day.
Akshita Vyas
Akshita Vyas Research Associate
Working at EMeRG has been rewarding as it blends analytical thinking with real world impact. Each project turns complex healthcare data into clear, actionable insights about access and technology adoption. The culture encourages curiosity, ownership, and continuous learning, keeping the work engaging. What motivates me most is the collaborative environment where people are open to ideas and feedback while trusting individuals with responsibility. This journey has strengthened my research, communication, and problem solving skills, making my role feel purposeful every day.
Chhavi Bhardwaj
Chhavi BhardwajTeam Lead Platform Research
In today’s corporate environment, many organizations hesitate to offer opportunities to fresh graduates, but EMeRG truly distinguishes itself by believing in young talent and providing a platform to grow. I joined the company as a fresher nearly three years ago, and the journey since then has been both smooth and transformative. Starting from scratch, I was given the right guidance, exposure, and responsibilities that helped me build my skills and confidence. The organization fosters not only professional development but also personal growth, creating an environment where individuals are encouraged to learn, take initiative, and evolve continuously.
What makes this experience even more meaningful is the positive and collaborative work culture. The team is supportive, approachable, and driven by mutual respect, ensuring a healthy and non-toxic corporate atmosphere. This being my first corporate experience, it has played a significant role in shaping me into the professional I am today. I am now proud to serve as a Team Lead, reflecting the trust and growth opportunities the company provides. It is a great platform for MedTech professionals, especially biomedical engineers who aspire to build their careers in the research domain.
Pallavi Dikshit
Pallavi DikshitTeam Lead – Platform Research
EMeRG is one of the few workplaces where I truly feel that my opinions are valued and taken into consideration. The trust and opportunities I have been given have allowed me to grow not only as an analyst, but also as a leader, a teammate, and a collaborator. Being part of an environment that encourages responsibility and initiative has played a meaningful role in my professional development.
What motivates me most at EMeRG is the collective spirit of the team. Seeing colleagues bring forward their ideas and watching those initiatives transform the platform—and ultimately create a broader impact—continually inspires me. The culture of learning, open knowledge-sharing, and mutual respect defines how we work with one another. This shared sense of harmony and support makes my journey at EMeRG both fulfilling and meaningful.
Lokesh S
Lokesh S Senior Data Analyst
I truly enjoy working at EMeRG because of the supportive and collaborative culture. From day one, I’ve felt encouraged to share ideas, ask questions, and grow both personally and professionally. The team genuinely cares about each other’s success and that sense of community makes every day more meaningful. What motivates me most is the opportunity to work on projects that make a real impact. Knowing that my contributions help move the company and our clients forward gives me a strong sense of purpose. I’m proud to be part of a team that values innovation, respect and continuous learning. It’s more than just a job it’s a place where I feel inspired to do my best work.
Rudresh B
Rudresh BData Analyst
EMERG has a very positive and supportive work culture. My co-workers are friendly, cooperative, and always ready to help. The team environment feels comfortable and encouraging. Managers are approachable and guide us whenever needed. They maintain clear communication and motivate us to improve. Overall, the people here make EMERG a great place to work.
Punya B N
Punya B NResearch Associate
Over the past 1.5 years as a Research Associate at EMeRG, my journey has been professionally and personally enriching. I have gained deep exposure to market research and the evolving medical technology landscape, while strengthening my analytical thinking and structured secondary research skills. I have also learned to write effective prompts, develop clear SOPs, and approach projects systematically to deliver high-quality insights.
The collaborative culture, supportive management, interactive meetings, and strong team bonding make EMeRG truly meaningful. Receiving the Rising Star Award boosted my confidence and motivates me to continuously strive for excellence and growth.
Puja Pillai
Puja Pillai

EMeRG has given me a great opportunity to gain in-depth knowledge of the Med-Tech domain and has also helped me to understand the wider scope and perspective for my career in this fast-developing industry.

At EMeRG as Trainee Research Associate, I am being given a great exposure on various data points and technologies and its practical use on analysis. Everyone in the team of EMeRG participates in a friendly environment, where you can grow as an individual and as a team.

The most fun part of my internship program is that I learn something new about the country, a bit of their culture, their ways and the healthcare ecosystem EVERYDAY.

Nabyendu Gupta
Nabyendu Gupta

I wanted to pursue healthcare consulting and was not sure where to start. That’s when I came across EMeRG.

We are a consulting firm specializing in the Medical Technology industry. At EMeRG, I have not only received valuable training on improving my skills to become a better analyst, but I also have obtained further guidance to steer my career in the right direction.

Sabari Girish
Sabari Girish
EMeRG’s core values enabled me to acquire trustworthy business consulting competencies and to excel in my role. The employee appraisal system is purely driven based on objectivity. Ideas/suggestions debated than ignored. The management team is young and dynamic who are considerate of the employee needs and are supportive at all the time.
Dikshita Adyanthaya
Dikshita Adyanthaya

EMeRG provides ample scope for learning and opportunities. They train you in every aspect of this industry including the value of integrity and other professional traits needed to grow within an industry.

The best part of working in this organization is its team. The people around you make you feel very comfortable about the work and environment. It becomes very important for an individual to have a good working space with good people who help you and interact well, which in turn leads to an increase in knowledge and personal growth. In this case, I am really glad that I joined EMeRG.

Monica Yadav
Monica Yadav

Team EMeRG is full of opportunities. It lets you share your ideas without any barrier or judgment. I always felt comfortable and welcomed although I was a fresher. The amount of knowledge and skills that I have developed in the brief period is vast.

Apart from gaining practical experience, I have partaken in tasks that have challenged me, provided me opportunities to showcase and hone my skills and also contribute to the success of the team.

Mehnaaz M Dhanal
Mehnaaz M Dhanal

It’s been a great opportunity to work at EMeRG as Research Associate which has helped me in my professional growth. I feel glad to work in such a challenging and positive work environment where the focus is on timely deliveries and perfection in our work.

Shreyas Hosmani
Shreyas Hosmani

The workplace is really filled with enthusiastic people and everyone is approachable at any time. I have not experienced any kind of difficulties when it came to interact with anyone in the office, be it an associate, or anyone from higher management.

The management is simply amazing and supportive with whatever good things we do. Having started my career here, I feel very inspired by looking at all the amazing works and projects being undertaken here.

Anusha Reddy
Anusha Reddy

EMeRG is a great pathway for the freshers or anyone to build their careers. EMeRG clearly defines growth paths and the freedom to choose how to and how fast to grow. It gives us the right ambience needed for constant learning as well as an exciting growth path.

At EMeRG, we work with the committed approach in which continuous learning helps us to aim high.

Mamtha K
Mamtha K

Working at EMeRG helps me to play an active role in analysing problems that are concerned with the effectiveness of public health interventions and health-care delivery.

I love to be a part of this innovative team and use my skills to continue the ground-breaking work done here. Excited to work at EMeRG and it helps me to focus on my professional goals.

Abhijit
Abhijit

I am a Research Associate at EMeRG and being here I’ve experienced that communication with people from various socioeconomic backgrounds is critical in terms of gaining confidence in the field of consulting.

EMeRG enabled me to overcome my fear and helped build my confidence. My job involves analysing the medical devices markets across various emerging economies. I am happy that I have started my professional career with EMeRG.

T. Lalith Sravan
T. Lalith Sravan

I can confidently say that EMeRG has given a direction to my career. Like many freshers, there was some ambiguity regarding my career when I joined EMeRG. However, working at EMeRG gave me confidence and clarity on how to progress my career. EMeRG is the best place to work for a fresher or anyone for that matter, who is passionate enough to learn, improve and progress in their respective careers.

Sridevi Mahendra
Sridevi Mahendra

My days at EMeRG are filled with adventure! As part of my research I travel the world of medical devices from right here at my desk. From large hospitals in Singapore to small outpost hospitals in African villages, every day is a learning experience. My main objective? To shine a light on the various challenges faced by the people of the world and make their voices heard. As a Trainee Research Associate, I strive to identify different need-gaps and challenges in healthcare systems across the world.

Shivani
Shivani

It has been more than one year working at EMeRG as Research Associate. The team has fully supported me to evolve professionally since day one. The work at EMeRG challenges me each day to improve one skill or the other. Not only does it motivate me to work on multiple exciting MedTech projects in the emerging markets but also to rejoice with the team we call EMeRGians. Also, we all love chocolates. Proud EMeRGian!

Shivani
Shivani

It has been more than two years working at EMeRG with a varied set of role changes. Under each role and designation, I had the pleasure of working closely with the industry analysts and drive insights for our clients.

The best part of being here characterized by the approach taken by the team to solve a problem. We, as a team understand each other’s strengths and work together to understand the challenges faced by our clients and try to help them. In the value chain, our work helps bring a positive change to the healthcare ecosystem.

Individually, the work culture at EMeRG has helped me as a Biomedical Engineer to better understand the MedTech devices and accelerate my learning curve in this industry.

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Krishanu Bhattacharjee

Founder & CEO – Calgary, Canada
Krishanu is the Founder & CEO at EMeRG. He has spent a decade-and-a-half in the medical technology industry spearheading research and consulting studies. He is passionate about solving the paradox of “innovation in isolation” in emerging markets for medical device users by assisting innovative NPIs. Krishanu possesses keen understanding of medical device markets globally; having led in-depth field research, outcomes and market access research as well as strategy workshops across US, ASEAN, Africa, Middle East, South America and Europe.
Krishanu is a customer-centric business strategist for medical technologies focused on unravelling the deeper need-gaps of hospitals, physicians and end-users. He is an author of several widely appreciated med-tech market reports and forecasts. Prior to EMeRG, Krishanu has held key leadership positions in various healthcare research and consulting firms including Frost & Sullivan, Datamonitor and Genpact. Krishanu holds a Masters degree in Biomedical Engineering and is a GE Foundation Scholar Leader.
To discuss ideas that enable product innovation and actionable marketing programs for medical devices, please reach out to him at krishanu.b@emerg-inc.com

Tanuja Khanolkar

COO and Head of Outcomes Research – Calgary, Canada
Tanuja is a founding member and COO at EMeRG. Having spent more than a decade in pharmaceutical, hospital and med-tech research, she is adept and passionate about identifying ecosystems that make healthcare more accessible and affordable. As head of Outcomes Research team at EMeRG, she has been instrumental in planning, strategizing and executing various HEOR and market access projects across Middle-East, South Asia, ASEAN, Africa, Europe and North America. As Chief of Operations at EMeRG, she also leads overall project delivery and execution for multi-country NPI, market sizing, pricing studies and Voice of customer syndicated studies across key emerging markets.
Tanuja is a solution-centric analyst with a curious mind, focussed on understanding finer insights/problem statements to arrive at tangible and viable solutions towards improving health access. She has authored multiple articles and case studies that brings various unique health ecosystems in limelight. Tanuja is a pharmacist by education – in her past roles at healthcare communication research agencies such as Publicis, Havas Life, etc. she was involved in unravelling prescription behaviour, understanding belief maps, motivations and challenges of Key Opinion Leaders across various specialties. Having spent time conducting clinical immersions at primary, secondary and tertiary care facilities across various emerging markets, Tanuja has gained first-hand knowledge of workflow and finer cultural nuances of various health facilities across the globe.
To discuss ideas that enable improved health access, showcase clinical outcomes, product innovation and outcomes research projects for medical devices, please reach out to her at tanuja.k@emerg-inc.com

Victoria Barnosky

Director, Outcomes Research Pittsburgh, Pennsylvania
Dr. Victoria Barnosky has over twenty years of experience in healthcare operations and research. She has successfully directed many clinical, quality improvement, and patient satisfaction research studies dedicated to quantifying and measuring clinical outcomes. ​
Victoria’s educational background includes a PhD with focus on healthcare operations, post-doctoral training in Health Economics and Outcomes Research (HEOR), and a master’s degree in Healthcare Administration. She holds the credentials of Registered Technologist in Radiology, Computed Tomography, and Quality Management, is a Certified Radiology Administrator, a Certified Imaging Informatics Professional, and a Fellow of the AHRA.