We are helping bring customer-centricity into med-tech business strategies
EMeRG is your research partner delivering profound customer-insights to support your Glocalized Business Strategies in EMeRGING Markets. We partner our clients right from idea generation and new product introduction to post-launch assessments. We passionately walk those extra miles to uncover the most unarticulated needs of YOUR medical device customers.
“New product development relies heavily on identifying the deeper end-user needs and use-cases that may not be a part of subconscious awareness and hence not easily articulated…”
With rapid changes in clinical workflows and frugal approaches undertaken, medical device manufacturers are now required to find unique ways to humanize their innovations. At EMeRG, driven by our deep rooted commitment to solve the paradox of “innovation in isolation”, we focus heavily on new product introductions for medical devices. Our NPI research has helped clients develop and introduce med-tech products worth >$300Mn globally. Where traditional research fails to dig beyond the obvious, our ethnography backed contextual research methodologies allows us to focus deep into the customer’s daily lives to help unveil:
The actual “unarticulated” unmet needs
Rational and emotional needs
“Story-telling” to generate product ideas and improvements
The routine issues and challenges (and corresponding opportunities)
The hidden motivators and barriers (to purchase or adapt to a new technology)
Design, ergonomic, clinical and other workflow related needs
Opinions around the utility of a new product idea
Definite ideas and opinions on a new prototype
Actual brand perception
BLUEPRINT TRANSFORMATIVE MAPS
Experienced hospital professionals help you build digital transformation roadmaps.
Leverage our analysts to create in-depth roadmaps for total digital transformation
Create blueprints for patient experience, employee efficiency, clinical excellence, service efficiency and financial transformation
Experienced analysts that combine your organizational intent, budgetary constraints and local policy to develop customized maps
SANDBOX PRODUCTIVITY GAINS
Estimate Market Potential & Map Opportunity Pockets
Access our proven testing models to estimate productivity, financial and operational gains on your IT investments
Intricate sand boxing based on your size, investment, operational elasticity and adoption culture
Estimate gains for patient volumes, employee productivity, profit generation and NPS improvement
IDENTIFY THE BEST PARTNER
Stratify Your Customers Based on Size & Demographic
Identify medical device, information technology and business vendors by utilizing our product intelligence teams
Score product fitment based on attributes, pricing, and the needs of your organization
Depend on us for drawing up SLAs, best practices and failure prediction during implementation
IT transformation experts from our organization, with deep domain knowledge on hospital transformation and administration to assess current digital maturity and needs of your organization.
Field visits, combined with leadership interviews to identify existing need gaps in your processes and patient flow pathways.
Implementation of best practices from around the World in terms of hospital transformation.
Identification of key vendors suited for your needs.