radiology market
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Pricing and Value Proposition Assessment for Ultrasound Machines In India
- November 15, 2017
- Posted by: Team EMeRG
- Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, Diagnostic Imaging, Market Entry Assessment, Maternal & Infant Care, NPI Research, Pricing Research, Value Prop Assessment
No Comments“45% of the non-owners of ultrasound interviewed were Obs/Gyn specialists, practicing for >16 years. Clearly, adoption of ultrasound in India would take more than just lowering price points…” Overview: Ultrasound Market in India Valued at $170Mn in 2016, the market for diagnostic ultrasound in India is characterized by immense fragmentation. While on the one hand,
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