Report title: Brazilian Medical Devices Market: Investment Opportunities, Growth Forecasts by Care Areas

Publication date: 20th July, 2015

Report Code: EM03A

Price: $1,900

Amidst political unrest and nationwide protests in 2013, Brazilian economy has been plummeting. Even as the average citizens remain dissatisfied with poor public healthcare quality, high level of corruption and sizeable portion of taxes being veered for global sporting events; Brazil’s economic landscape portrays an ambiguous picture. With dipping economic indicators on one hand and further inflow of foreign investments on the other, the purpose of the report is to analyze the key opportunities and investment areas for medical devices in Brazil. With data gathered through in-depth primary research with various local and global medical device manufacturers as well as distributors, the report provides a detailed understanding of the Brazilian medical device market from 2015-2018 by care areas. In addition to comprehensive market metrics and growth forecasts for over 30 medical device product categories, the report analyzes the key opportunity areas for foreign investors in Brazilian medical device market. The report is relevant for key stakeholders and decision makers in medical device organizations, venture capital and private equity firms; strategy consulting firms; as well as government, trade and commerce organizations.

Key Highlights and Questions Answered in the Report

  • How is the current political, economic, social and technological environment in Brazil for foreign investors?
  • With relaxed FDI policies on one hand and dwindling economy on the other, how will the market behave for foreign investors in healthcare and medical devices segment?
  • While the quality and infrastructure at public hospitals has been declining, how does the government plan to relay and spend healthcare budgets for next few years?

What are the business prospects for foreign investors looking to do business in Brazil in the near future?
With long waiting lines, outdated medical equipment and poor quality of services; Brazilian public hospitals have been a topic of opprobrium. In a recent poll commissioned by the National Council of Medicine, over 87% of the population using public hospitals conveyed dissatisfaction. Private healthcare sector in Brazil has been growing steadily. Benefitted by new middle class, rising living standards, higher disposable income and increased rate of urbanization demand for private hospitals and health insurance is expected to surge.

  • What are the various types of hospitals and healthcare facilities across Brazil?
  • What are the key customer segments, their opportunities and challenges for commercialization of medical devices in Brazil
  • What is the installed base of selected diagnostic imaging modalities in the country?
    What are the key opportunities for medical device manufacturers by disease areas including cardiovascular, cancer and other disease types?
  • What are the key opportunities and need-gaps in the Brazilian private health sector for various healthcare service providers?
  • What are the trends in public and private health insurance in Brazil?
  • What is the procurement cycle for medical devices and consumables at private as well as public hospitals?

Brazil possesses robust domestic manufacturing capabilities. With just over 50% of Brazil’s medical devices industry being dependent on imports, most low-end and mid-range devices are typically produced in Brazil. Moreover, owing to the country’s proximity to neighboring Latin American countries, many medium sized companies have begun tapping the unaddressed opportunity.

  • What is the current market size for medical devices by various product categories and care areas?
  • How will the declining economic indicators, yet growing investment in healthcare impact market projections for various product categories?
  • What are the opportunities for medical device manufacturers by various care areas including cardiology, critical care, operating room, diagnostic radiology, orthopedics, dialysis etc.?
  • What are the key opportunities for manufacturers of diagnostic imaging equipment?
  • What are the key differentiators for individual product categories being consumed across various care areas in Brazil?
  • What are the purchase criteria for medical devices in public hospitals as well as private hospitals?
  • What are the current guidelines for medical device registration in Brazil?

Despite favorable business environment and support from the government, Brazil’s domestic production industry largely focuses on low-end to mid-range devices.  While over 1,700 local manufacturing companies contribute to the domestic production, orthopedic and dental products dominate this segment. However, the scenario is expected to change.  With thorough understanding of Brazil’s healthcare market and strategic location in Latin America, many multinational companies with long term vision have been looking for strategic partnership with local firms. Even as government initiatives have been bolstering the country’s export business, many MNCs have been looking to establish localized manufacturing units in Brazil.

  • Who are the key global manufacturers of medical devices operating in Brazil?
  • What are the key market penetration strategies adopted by selected market participants in Brazil?
  • Who are the key local medical device manufacturers?
  • What are the key hospital dynamics and new hospital launches in 2014-2015?
  • What are the various healthcare policies from 2014-2015 that are likely to impact the medical device market in Brazil?
Reasons for Doing this Study
Methodology and Information Sources
Disclaimer and Terms of Purchase
Country Profile
PEST Analysis: 2014-2015
Political Environment for Business
Economic Environment for Business
Social Environment for Business
Technological Environment for Business
Brazil: Business Environment in 2014 – 2015 
Business Environment in Brazil: Overview
Doing Business in Brazil: SWOT Analysis
Brazil: Healthcare Demographics
Key Industry Challenges (2014-2015)
Key Challenges in the Public Health Sector
Key Challenges in the Private Health Sector
Key Drivers
Why Invest in Brazilian Healthcare
Understanding Key Disease Areas in Brazil
Key Diseases in Brazil: Overview
Opportunities by Diseases Areas
Cardiovascular Diseases
Plastic and Bariatric Surgery                                                    
Types of Hospitals in Brazil
Understanding Public Hospitals
Understanding Private Healthcare Facilities
Opportunities by Customer Segment
Health Insurance in Brazil
Healthcare Funding in Brazil: Overview
Public Health Insurance in Brazil
Private Health Insurance in Brazil
Overview of the Medical Device Market in Brazil
Historical Revenues (2010-2014)
Revenue Forecasts (2015-2018)
Opportunities in Other High Growth Medical Device Categories
Overview of Opportunities for Medical Device Manufacturers
Understanding the Brazilian Cardiology Devices Market
Need Gaps in the Brazilian Cardiology Devices Market
Cardiovascular Devices Market in Brazil: Key Opportunities
Pacemaker Market
ECG Market
Blood Pressure Monitor
Interventional Cardiology Devices Market
Other Cardiology Devices Market
Understanding the Brazilian Critical Care Devices Market
Need Gaps in the Critical Care Device Market in Brazil
Critical Care Devices Market in Brazil: Key Opportunities
Patient Monitor Market
Ventilator Market
NICU Devices Market
Other Critical Care Devices Market
Understanding the Brazilian Dental Devices Market
Need Gaps in the Dental Device Market in Brazil
Dental Devices Market in Brazil: Key Opportunities
Dental X-ray Market
Dental chairs Market
Dental instruments Market
Other Dental Devices Market
Understanding the Brazilian Diagnostic Imaging Equipment Market in Brazil
Need Gaps in the Diagnostic Imaging Equipment Market in Brazil
Diagnostic Imaging Equipment Market in Brazil: Key Opportunities
CT Scanner Market
MRI Scanner Market
Ultrasound Market
X-ray Devices Market
Medical Imaging Accessories Market
Understanding the Brazilian Dialysis Market
Need Gaps in the Dialysis Market in Brazil
Dialysis Market in Brazil: Key Opportunities
Dialysis Machines Market
Dialysis Consumables Market
Understanding the Brazilian Medical Consumables Market
Need Gaps in the Medical Consumables Market in Brazil
Medical Consumables Market in Brazil: Key Opportunities
Medical Dressings Market
Contrast Agents Market
X-ray Films Market
Blood Grouping Reagents Market
Syringes Market
Invasive  Medical Consumables Market
Other Medical Consumables Market                                                        
Understanding the Brazilian Operating Room Devices Market
Need Gaps in the Operating Room Devices Market in Brazil
Operating Room Devices Market in Brazil: Key Opportunities
Anesthesia Machines Market
Sutures Market
Surgical Gloves Market
Other Operating Room Devices Market
Understanding the Brazilian Orthopedic Devices Market
Need Gaps in the Orthopedic Devices Market in Brazil
Orthopedic Devices Market in Brazil: Key Opportunities
Artificial Joints Market
Fixation Devices Market
Other Orthopedic Devices Market
Understanding the Brazilian Other Medical Devices Market
Need Gaps in the Other Medical Devices Market in Brazil
Other Medical Devices Market in Brazil: Key Opportunities
Endoscopes Market
Ophthalmic Devices Market
Other Medical Devices Market
Purchase Criteria for Medical Devices
Medical Device Distribution in Brazil
Medical Device Regulations in Brazil 
Current Medical Device Guidelines
Global Medical Device Manufacturers in Brazil
Local Medical Device Manufacturers in Brazil 
Hospital News: New Launches, M&As; and Deals
Medical Device Market News
Healthcare Policy News