300MnValuation of NPIs we have helped clients with
48No. of countries we have conducted med-tech research in
200+Visits in ICUs, ORs for observing live procedures and equipment usage
08No. of interactions per-analyst-per-week with healthcare specialists
EMeRG is an international med-tech research and advisory firm unraveling “unarticulated” customer insights for med-tech markets. We deliver profound customer-insights to support glocalized business strategies in EMeRGING Markets.
UNARTICULATED CUSTOMER NEEDS
In-depth research backed by ethnographic observations
Noted advisory panel consisting of various specialists and healthcare professionals
PROFOUND CUSTOMER INSIGHTS
EMeRG team’s rich experience with med-tech customers across EMeRGING markets
UNMATCHED BUSINESS INTELLIGENCE
Thorough due-diligence through organic and inorganic network of professionals
Profound experience with medical device market participants within emerging markets
CREATING BUSINESS IMPACT
Operational efficiency and savings achieved
By providing the most accurate recommendations towards a Go/No-Go decision based on the cumulative sentiments of the market; we have helped clients save significant time and effort
New business opportunity generated
By identifying new clinical applications, use-cases as well as customer segments, we have been helping global med-tech OEMs improve revenue stream in conventional markets and beyond
Clinical impact on a population/specialty
With deep-rooted understanding and appreciation of med-tech need-gaps, our recommendations are aimed at ensuring that the product/services reach their true potential by serving the right customer segments
HISTORY AND MISSION
To enable creation of affordable and effective med-tech solutions for emerging markets by providing profound customer and competitive insights to our clients
EMeRG was founded in late 2013 with the objective of addressing the “innovation in isolation” paradox within medical technology markets. From a 2 member team conducting ethnographic studies across remote healthcare set-ups, to being a full-fledged med-tech research advisory, EMeRG has grown from strength to strength each year. Our direct footprint now encompasses Bangalore, Chicago and Singapore with field presence in over 48 emerging markets. With syndicated voice-of-customer reports and white papers spanning across 15 major medical device categories and key areas, EMeRG is unravelling “unarticulated” customer insights for med-tech markets.
At EMeRG, we strive to bring customer-centricity back into business strategies. With a collective experience of several years spent within and around med-tech customers, the founding team at EMeRG stands for innovation in collaboration. We are sensitive to the cultures, ethnic backgrounds and idiosyncrasies related to the workflow within healthcare set-ups across emerging markets.
Our deep rooted commitment is to bring relevant technologies and healthcare access to customers in emerging markets.
We travel great depths to bring you closer to your customers.
THE 4 CORNERSTONES OF EMeRG
To new thoughts and concepts attained through detailed observation
Creating Value For
The med-tech industry by vocalizing the unstated needs of customers
Of various ethnicities, workflows and medical practices
By co-creating customer-centric business strategies
Publication DNA: Our publishing background helps us continuously monitor medical device market trends including customer need-gaps, policy changes, healthcare budgets, greenfield hospital projects etc.
Core team’s understanding of medical devices market – Consultants and Analysts at EMeRG are adept at managing high-level yet fragile engagement scenarios with top medical professionals and industry participants while generating profound insights
Subject Matter Expertise: Our team ensures SME driven approach at every step of data collection/observation; assimilation and representation
Generating actionable insights: Our seasoned consultants with prior experience as Marketing experts with hospitals, med-tech OEMs and big pharma; as well as with clinical experience in hospitals help generate unarticulated insights
Co-creating value: Project team works as an extension of your core and functional units, ensuring real-time relay of insights and ideas in between various phases of the study; thereby co-creating value
Complementary implementation of strategies based on respective areas of expertise
What EMeRGians have to say?
I can confidently say that EMeRG has given a direction to my career. Like many freshers, there was some ambiguity regarding my career when I joined EMeRG. However, working at EMeRG gave me confidence and clarity on how to progress my career. EMeRG is the best place to work for a fresher or anyone for that matter, who is passionate enough to learn, improve and progress in their respective careers.
T. Lalith Sravan
My days at EMeRG are filled with adventure! As part of my research I travel the world of medical devices from right here at my desk. From large hospitals in Singapore to small outpost hospitals in African villages, every day is a learning experience. My main objective? To shine a light on the various challenges faced by the people of the world and make their voices heard. As a Trainee Research Associate, I strive to identify different need-gaps and challenges in healthcare systems across the world.
It has been more than one year working at EMeRG as Research Associate. The team has fully supported me to evolve professionally since day one. The work at EMeRG challenges me each day to improve one skill or the other. Not only does it motivate me to work on multiple exciting MedTech projects in the emerging markets but also to rejoice with the team we call EMeRGians. Also, we all love chocolates. Proud EMeRGian!
My experience with EMeRG has been extremely enriching. It gives me an opportunity to enhance my knowledge on medical devices with its wonderful organizational culture. Being a Research Associate at the firm, my job is to understand the need-gaps in the emerging markets and provide relevant insights. I take pride in being a part of this organization.
On a Monday morning, what thought comes to your mind before you start the work week?
Think about it! If need be, glance through Google for memes on #Mondayblues
However, the thought within me is; Thank God for this job that I’m about to go to!
Why? Allow me to explain
EMeRG is my fourth job in the industry. My five months of working with this company has made me realise what I had been missing all my professional life – the zeal within me remains the same, regardless of a Monday or a Friday! Simple, ain’t it?
The days of the week at EMeRG are of two types: Challenging and Very Challenging! But, who doesn’t like challenges? Personally, I love challenges! It is these challenges which hastens my learning curve. Each and every day, there is learning, be it a simple Excel formula or a complex medical technology.
We work extensively in the EMeRGING Markets spanning the Puskesmas in Indonesia, to Polyclinics in Vietnam; Pathology Labs in Bangladesh and General Hospitals in Brazil. Our direct presence now includes Bangalore, Singapore, and Chicago.
CAREER AND CULTURE
At EMeRG, we are partnering with med-tech and healthcare companies to help create effective and affordable technologies for emerging markets. EMeRG is calling for passionate individuals looking to make a difference in the healthcare and hospital industry in the third world. If you possess at least 2 of the following traits, a fulfilling career at EMeRG awaits:
Keen sense of observation, analytical bent of mind and a passion for med-tech
Educational or professional background in Medical technologies and / or hospital administration
Excellent verbal and written communication and understanding of healthcare markets
Passion to travel, explore and communicate with healthcare delivery centers across emerging nations
Research Analyst, Medical Technologies. Years of experience: 1-2 years; Location – Bangalore
Research Associate, Medical Technologies. Years of experience: 0-1 years; Location – Bangalore
Trainee Research Associate, Medical Technologies; Location – Bangalore