MANAGEMENT

Krishanu Bhattacharjee - Founder & CEO

Krishanu is the Founder & CEO at EMeRG. He has spent a decade-and-a-half in the medical technology industry spearheading research and consulting studies. He is passionate about solving the paradox of “innovation in isolation” in emerging markets for medical device users by assisting innovative NPIs. Krishanu possesses keen understanding of medical device markets globally; having led in-depth field research, outcomes and market access research as well as strategy workshops across US, ASEAN, Africa, Middle East, South America and Europe.

Krishanu is a customer-centric business strategist for medical technologies focused on unravelling the deeper need-gaps of hospitals, physicians and end-users. He is an author of several widely appreciated med-tech market reports and forecasts. Prior to EMeRG, Krishanu has held key leadership positions in various healthcare research and consulting firms including Frost & Sullivan, Datamonitor and Genpact. Krishanu holds a Masters degree in Biomedical Engineering and is a GE Foundation Scholar Leader.

To discuss ideas that enable product innovation and actionable marketing programs for medical devices, please reach out to him at krishanu.b@emerg-inc.com

 

Tanuja Khanolkar – COO and Head of Outcomes Research

Tanuja is a founding member and COO at EMeRG. Having spent more than a decade in pharmaceutical, hospital and med-tech research, she is adept and passionate about identifying ecosystems that make healthcare more accessible and affordable. As head of Outcomes Research team at EMeRG, she has been instrumental in planning, strategizing and executing various HEOR and market access projects across Middle-East, South Asia, ASEAN, Africa, Europe and North America. As Chief of Operations at EMeRG, she also leads overall project delivery and execution for multi-country NPI, market sizing, pricing studies and Voice of customer syndicated studies across key emerging markets.

Tanuja is a solution-centric analyst with a curious mind, focussed on understanding finer insights/problem statements to arrive at tangible and viable solutions towards improving health access. She has authored multiple articles and case studies that brings various unique health ecosystems in limelight. Tanuja is a pharmacist by education – in her past roles at healthcare communication research agencies such as Publicis, Havas Life, etc. she was involved in unravelling prescription behaviour, understanding belief maps, motivations and challenges of Key Opinion Leaders across various specialties. Having spent time conducting clinical immersions at primary, secondary and tertiary care facilities across various emerging markets, Tanuja has gained first-hand knowledge of workflow and finer cultural nuances of various health facilities across the globe.

To discuss ideas that enable improved health access, showcase clinical outcomes, product innovation and outcomes research projects for medical devices, please reach out to her at tanuja.k@emerg-inc.com

Ashwin Moduga – Director of Digital Transformation Strategies

Ashwin Moduga is the Director of Digital Transformation Strategies at EMeRG. As part of the role, Ashwin focuses on enabling smart decision services for Hospital CIOs in the US and Europe. Creating blueprints for full-scale digital transformation of large hospitals and health systems, driving customized research to re-engineer business and IT processes at hospitals across the patient care continuum is part of his core responsibility. Apart from this, Ashwin also focuses considerable time on analyzing the future of medical device convergence with digital enablers like AI, Analytics, Cloud and Mobility.

Prior to joining EMeRG, Ashwin Moduga was heading the Health Insights vertical for IDC Asia/Pacific, for around three years. Previously he led multiple large teams in the areas of Medical Device Analytics and Decision Support at companies like Genpact and GlobalData. He holds a Master’s Degree in Biochemistry and is an avid medical devices and diagnostics analyst, having followed the market closely for over 13 years.

To hear more from Ashwin around the future of care delivery, the future of living and healthcare transformation, please reach out to him at ashwin.m@emerg-inc.com