Value Prop Assessment
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Market size estimation for Radiography equipment in India
- March 22, 2018
- Posted by: Team EMeRG
- Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, Competitive Intelligence, Diagnostic Imaging, GTM Strategy, Pricing Research, Value Prop Assessment
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Overview: Radiography Equipment Market in India Valued at $45Mn in 2016, the Indian Radiography market is being driven by strong preference for Digital Radiography (DR) by large corporate and government hospitals due to increasing patient footfall. The predecessor of DR, the Analog X-ray segment is likely to exhibit muted growth due to the increasing preference -
Pricing and Value Proposition Assessment for Ultrasound Machines In India
- November 15, 2017
- Posted by: Team EMeRG
- Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, Diagnostic Imaging, Market Entry Assessment, Maternal & Infant Care, NPI Research, Pricing Research, Value Prop Assessment
“45% of the non-owners of ultrasound interviewed were Obs/Gyn specialists, practicing for >16 years. Clearly, adoption of ultrasound in India would take more than just lowering price points…” Overview: Ultrasound Market in India Valued at $170Mn in 2016, the market for diagnostic ultrasound in India is characterized by immense fragmentation. While on the one hand, -
Evaluation of business models and marketing strategies for a Tele-Health solution
- February 13, 2017
- Posted by: Team EMeRG
- Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, Competitive Intelligence, GTM Strategy, Healthcare IT, Market Entry Assessment, NPI Research, Pricing Research, Value Prop Assessment
Overview: Market for Tele-Health solutions in India Limited healthcare access across rural and semi-urban India is causing significant loss w.r.t. disability adjusting life years amounting to economic loses worth $200 trillion. Despite 70% of the population being spread across rural India, urban parts account for 60% of the workforce. Tele-health initiatives, though not highly commercially viable -
New Product Introduction and Market Feasibility Assessment: Tele-Monitoring Solution for Critical Care
- January 9, 2016
- Posted by: Team EMeRG
- Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, GTM Strategy, Healthcare IT, ICU equipment, Market Entry Assessment, NPI Research, Patient Monitoring, Value Prop Assessment
Overview: Global Tele-ICU Market Valued at over $1.5Bn, the global market for tele-ICU is growing at double digits. With acute shortage of intensivists across most countries globally, the need for a command center that continuously monitors patients in critical care units is on the rise. The need-gaps are potentially more searing in emerging markets where a -
Feasibility assessment and pricing strategy for the launch of diagnostic lab chains in India
- December 13, 2015
- Posted by: Team EMeRG
- Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, Diagnostic Imaging, GTM Strategy, Market Entry Assessment, NPI Research, Pricing Research, Value Prop Assessment
Overview: Market for Diagnostic labs in India In India, 70% of the treatment decisions are made based on lab results. Valued at over $7Bn, the diagnostics industry in India is largely unregulated and unorganized. While accreditation is optional, there are <800 medical labs that have been accredited by NABL. This represents roughly 1% of all -
New Product Introduction – Integrated Vital Signs Monitoring Solution
- November 9, 2015
- Posted by: Team EMeRG
- Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, Competitive Intelligence, Ethnographic Research, Market Entry Assessment, NPI Research, Patient Monitoring, Pricing Research, Value Prop Assessment
Overview: Vital Signs Monitoring Market in India Valued at over $3.5Bn, the global vital signs market is demonstrating significant growth in emerging markets especially across secondary care. With the need for early detection, and quick diagnosis prior to referrals, the need for vital signs monitoring is on the rise in primary care settings. The market