EMeRG
  • MED-TECH INSIGHTS
    • ASEAN
    • AFRICA
    • MIDDLE EAST
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    • SUBCONTINENT
  • PRODUCTS
    • HOSPeTRACK
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  • CASE STUDIES
    • BY MEDICAL TECHNOLOGIES
    • BY GEOGRAPHIES
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  • ABOUT EMeRG
    • WHY EMeRG
    • HISTORY & MISSION
    • TEAM
    • OUR APPROACH
    • OUR REACH
    • CAREER AND CULTURE
  • CONTACT US
EMeRG
  • MED-TECH INSIGHTS
    • ASEAN
    • AFRICA
    • MIDDLE EAST
    • LATIN AMERICA
    • SUBCONTINENT
  • PRODUCTS
    • HOSPeTRACK
    • medRUPTER
    • medCIN
    • VOC REPORTS
  • MED-TECH RESEARCH
    • NPI RESEARCH
    • VALUE PROP RESEARCH
    • OUTCOMES RESEARCH
    • PRICING RESEARCH
    • GTM STRATEGY RESEARCH
    • CONFERENCE RESEARCH
    • COMPETITIVE INTELLIGENCE
  • CASE STUDIES
    • BY MEDICAL TECHNOLOGIES
    • BY GEOGRAPHIES
    • BY BUSINESS CHALLENGES
  • ABOUT EMeRG
    • WHY EMeRG
    • HISTORY & MISSION
    • TEAM
    • OUR APPROACH
    • OUR REACH
    • CAREER AND CULTURE
  • CONTACT US
HomeBY MEDICAL TECHNOLOGIESMaternal & Infant Care
  • Pricing and Value Proposition Assessment for Ultrasound Machines In India

    • November 15, 2017
    • Posted by: Team EMeRG
    • Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, Diagnostic Imaging, Market Entry Assessment, Maternal & Infant Care, NPI Research, Pricing Research, Value Prop Assessment
    No Comments
    “45% of the non-owners of ultrasound interviewed were Obs/Gyn specialists, practicing for >16 years. Clearly, adoption of ultrasound in India would take more than just lowering price points…” Overview: Ultrasound Market in India Valued at $170Mn in 2016, the market for diagnostic ultrasound in India is characterized by immense fragmentation. While on the one hand,
    read more
  • Market Opportunity Assessment for Select Medical Devices in Kenya

    • November 15, 2017
    • Posted by: Team EMeRG
    • Category: Africa, BY MEDICAL TECHNOLOGIES, Cardiovascular devices, Diagnostic Imaging, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Nuclear Medicine Equipment, Operating Room devices, Patient Monitoring
    No Comments
    “With 74% of its population in rural areas, and health insurance being extended only to 25% of the entire population, healthcare access is limited to a few key regions in Kenya” Overview: Medical Devices Market in Kenya Valued at $120Mn in 2016, the Kenyan medical devices market is being driven by opportunities through risk sharing
    read more
  • Market Opportunity Assessment for Select Medical Devices in Egypt

    • February 17, 2017
    • Posted by: Team EMeRG
    • Category: Africa, BY MEDICAL TECHNOLOGIES, Cardiovascular devices, Diagnostic Imaging, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Nuclear Medicine Equipment, Operating Room devices, Patient Monitoring
    No Comments
    “While the private health sector shares a significant burden including diagnosis and specialized surgeries, it predominantly serves the better-offs. Public hospitals continue to be the lifeline for majority of the lower middle-income population…” Overview: Medical Devices Market in Egypt Valued at $900Mn in 2016, the Egyptian medical devices market is being driven by opportunities through
    read more
  • Market Opportunity Assessment for Select Medical Devices in Algeria

    • January 17, 2017
    • Posted by: Team EMeRG
    • Category: Africa, BY MEDICAL TECHNOLOGIES, Cardiovascular devices, Diagnostic Imaging, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Nuclear Medicine Equipment, Operating Room devices, Patient Monitoring
    No Comments
    “With 74% of its population in rural areas, and health insurance being extended only to 25% of the entire population, healthcare access is limited to a few key regions in Algeria” Overview: Medical Devices Market in Algeria Valued at $120Mn in 2016, the Algerian medical devices market is being driven by opportunities through risk sharing
    read more
  • Technology assessment for a mobile imaging device with new OS in US and Europe

    • December 13, 2016
    • Posted by: Team EMeRG
    • Category: BY MEDICAL TECHNOLOGIES, Diagnostic Imaging, Europe, Healthcare IT, Market Entry Assessment, Maternal & Infant Care, NPI Research, US
    No Comments
    Overview: Operating systems for medical devices Several medical devices OEMs prefer CE or Linux for their products. Key advantages offered by such operating systems: Seamless user-interfaces Ease of use and familiarity for software engineers Linux may be free and open source; while CE offers a fully-integrated development platform However, with medical device utilization shifting to
    read more
  • Addressable market estimates for OR and Critical Care devices across ASEAN and APAC

    • May 21, 2016
    • Posted by: Tanuja Khanolkar
    • Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Operating Room devices, Patient Monitoring
    No Comments
    Our Client: A global leader in diagnostic imaging equipment and related software and Healthcare IT solutions Challenge Statement: The client wished to map the entire hospital infrastructure in ASEAN and APAC to assess the addressable market for its large product and solutions portfolio to ensure improved sales efficiency in the region EMeRG Approach: In­depth secondary research was conducted to understand the current infrastructure in ASEAN and APAC. EMeRG began with creating a detailed list of all hospitals across 14 countries and understanding their overall demographics including bed­size. Once the hospitals were broadly segmented based on bed­size, ownership type and regions, EMeRG estimated the critical attributes including no. of ICU beds, NICU beds and ORs in each. This was followed by creating a deeper bifurcation based on level of care and procedural mix. ICU beds and NICU beds were divided into Level I/II/III across certain countries; while ORs were classified into Major and Minor ORs. Top­down methodology for TAM estimation was adequately validated through bottom­up methodology including detailed listing of infrastructure and installed base (IB) Research Outcome: The research helped the clients streamline their current understanding of total addressable market. A heat map was proposed to understand current regions within a country with high IB (and hence high replacement rates) vs. client's current field­reach or feet­on­street. The insights are now being internalized to improve sales force effectiveness strategies within direct sales and indirect channel partners EMeRG Value Add: Healthcare expertise - EMeRG's in­depth understanding of the hospital infrastructure in ASEAN helped us leverage local resources to map and size the hospital demographics Need local insights for
    read more
  • New Product Introduction study for a wireless imaging sensor in US, Eu and Japan

    • December 12, 2014
    • Posted by: Team EMeRG
    • Category: Africa, BY MEDICAL TECHNOLOGIES, Cardiovascular devices, Diagnostic Imaging, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Nuclear Medicine Equipment, Operating Room devices, Patient Monitoring
    No Comments
    “The biggest hurdle towards penetration is absence of Wi-Fi Direct capabilities in many medical devices. In the future, if it were to be allowed in the hospital system, authentication from the IT would become mandatory…” Overview: Market for Wi-Fi enabled Medical Devices Over the past decade, several med-tech companies have incorporated WLAN in their offerings
    read more

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  • Singapore’s grand shift away from hospital-centric healthcare delivery

  • Could fee hikes dampen the healthcare reforms in Vietnam?

Contact us at EMeRG for your med-tech business intelligence needs in emerging markets

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EMeRG

EMeRG is an international med-tech research and advisory firm unravelling “unarticulated” customer insights for med-tech markets. Founded in late 2013, EMeRG is addressing the “innovation in isolation” paradox within medical technology markets


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© 2017 | Ethnographic Medical Research Pvt. Ltd.

NEWS AND ANNOUNCEMENTS

  • EMeRG partners with PwC and Philips to publish Horizon Scanning Thought Leadership
  • EMeRG is attending Arab Health - 2018
  • EMeRG is attending RSNA - Chicago, 2017
  • EMeRG's publication on Telemedicine in Bangladesh cited in IISTE
  • Fostering an ecosystem for Indian med-tech - EMeRG attends Philips Breakthrough Day #btday
  • Unique format that brought the entire value chain under one roof - EMeRG attends MTaI Med-tech Summit 2017
  • EMeRG - Key participant in APACMed PwC Digital Health Workshop in Singapore
  • EMeRG's report on Brazilian medical devices market now available with Research and Markets
  • EMeRG's Voice of Customer Report for Dialysis added to Research and Markets' offerings
  • EMeRG brings ethnography backed med-tech research to emerging markets

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