GTM Strategy
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NPI – Assessment of E-commerce portal for Medical Devices in Latin America
- May 24, 2020
- Posted by: Team EMeRG
- Category: GTM Strategy, ICU equipment, Latin America, NPI Research, Operating Room devices, Patient Monitoring
No CommentsOur Client: A global medical technologies firm with specialization in ICU and OR medical devices Challenge Statement: Our client was looking to introduce a new e-commerce platform for medical devices as well as spare parts across geographies such as Colombia, Mexico etc. The client wanted to understand how the portal should be designed, its key differentiators, types -
Market Assessment for Contrast Agents in ASEAN
- May 24, 2020
- Posted by: Team EMeRG
- Category: GTM Strategy, ICU equipment, Maternal & Infant Care, Patient Monitoring, Pricing Research
Our Client: A global medical devices firm and leading pharma diagnostics company Challenge Statement: Our client was looking to understand the market dynamics and competitive landscape to push their existing contrast agents while launching new products across specific customer segments within ASEAN EMeRG Approach: Using our proprietary HospeTrack database, in-depth segmentation of individual hospitals was conducted across -
Mapping of Oncology Infrastructure and Need-gap analysis across ASEAN and APAC
- January 31, 2020
- Posted by: Team EMeRG
- Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Operating Room devices, Patient Monitoring, Pricing Research
Our Client: A global medical technologies manufacturer dealing with medical devices, medical consumables and drug delivery systems Challenge Statement: For strategic planning regarding pricing, market access and overall marketing strategy, the client wanted to understand the future outlook of reimbursement of medical consumables in India EMeRG Approach: Desk Research - An exhaustive desk research was conducted across medical literature and commercial open sources to map the impact of diabetes on Indian population. Desk research was also conducted to understand the current market dynamics of medical consumables and pathology labs in India In Depth Interviews were conducted with diabetologists and other specialists, Medical Directors of hospitals; pathology lab owners; BU Heads and product managers at Health insurance companies; pharmacists and patients Research Outcome: Reimbursement as a terminology was loosely understood in India. The possibility of medical consumables and diabetes delivery products being included -
Market size estimation for Radiography equipment in India
- March 22, 2018
- Posted by: Team EMeRG
- Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, Competitive Intelligence, Diagnostic Imaging, GTM Strategy, Pricing Research, Value Prop Assessment
Overview: Radiography Equipment Market in India Valued at $45Mn in 2016, the Indian Radiography market is being driven by strong preference for Digital Radiography (DR) by large corporate and government hospitals due to increasing patient footfall. The predecessor of DR, the Analog X-ray segment is likely to exhibit muted growth due to the increasing preference -
Market Opportunity Assessment for Select Medical Devices in Kenya
- November 15, 2017
- Posted by: Team EMeRG
- Category: Africa, BY MEDICAL TECHNOLOGIES, Cardiovascular devices, Diagnostic Imaging, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Nuclear Medicine Equipment, Operating Room devices, Patient Monitoring
“With 74% of its population in rural areas, and health insurance being extended only to 25% of the entire population, healthcare access is limited to a few key regions in Kenya” Overview: Medical Devices Market in Kenya Valued at $120Mn in 2016, the Kenyan medical devices market is being driven by opportunities through risk sharing -
Market Opportunity Assessment for Select Medical Devices in Egypt
- February 17, 2017
- Posted by: Team EMeRG
- Category: Africa, BY MEDICAL TECHNOLOGIES, Cardiovascular devices, Diagnostic Imaging, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Nuclear Medicine Equipment, Operating Room devices, Patient Monitoring
“While the private health sector shares a significant burden including diagnosis and specialized surgeries, it predominantly serves the better-offs. Public hospitals continue to be the lifeline for majority of the lower middle-income population…” Overview: Medical Devices Market in Egypt Valued at $900Mn in 2016, the Egyptian medical devices market is being driven by opportunities through -
Evaluation of business models and marketing strategies for a Tele-Health solution
- February 13, 2017
- Posted by: Team EMeRG
- Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, Competitive Intelligence, GTM Strategy, Healthcare IT, Market Entry Assessment, NPI Research, Pricing Research, Value Prop Assessment
Overview: Market for Tele-Health solutions in India Limited healthcare access across rural and semi-urban India is causing significant loss w.r.t. disability adjusting life years amounting to economic loses worth $200 trillion. Despite 70% of the population being spread across rural India, urban parts account for 60% of the workforce. Tele-health initiatives, though not highly commercially viable -
Market Opportunity Assessment for Select Medical Devices in Algeria
- January 17, 2017
- Posted by: Team EMeRG
- Category: Africa, BY MEDICAL TECHNOLOGIES, Cardiovascular devices, Diagnostic Imaging, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Nuclear Medicine Equipment, Operating Room devices, Patient Monitoring
“With 74% of its population in rural areas, and health insurance being extended only to 25% of the entire population, healthcare access is limited to a few key regions in Algeria” Overview: Medical Devices Market in Algeria Valued at $120Mn in 2016, the Algerian medical devices market is being driven by opportunities through risk sharing -
Mapping of Oncology Infrastructure and Need-gap analysis across ASEAN and APAC
- October 5, 2016
- Posted by: Team EMeRG
- Category: AFRICA, ASEAN, BY MEDICAL TECHNOLOGIES, Diagnostic Imaging, GTM Strategy, Market Entry Assessment, NPI Research, Nuclear Medicine Equipment
Overview: Cancer in Emerging markets With 14.9Mn new cancer cases and 8.2Mn cancer deaths in 2013, global incidence of cancer is on the rise. ASEAN itself accounted for about 700,000 new cancer cases in 2015 while 54 African countries contributed to 847,000 new cancer cases. It is further estimated that Less developed countries accounted for -
New Product Introduction and Market Feasibility Assessment: Tele-Monitoring Solution for Critical Care
- January 9, 2016
- Posted by: Team EMeRG
- Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, GTM Strategy, Healthcare IT, ICU equipment, Market Entry Assessment, NPI Research, Patient Monitoring, Value Prop Assessment
Overview: Global Tele-ICU Market Valued at over $1.5Bn, the global market for tele-ICU is growing at double digits. With acute shortage of intensivists across most countries globally, the need for a command center that continuously monitors patients in critical care units is on the rise. The need-gaps are potentially more searing in emerging markets where a
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