Operating Room devices
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NPI – Assessment of E-commerce portal for Medical Devices in Latin America
- May 24, 2020
- Posted by: Team EMeRG
- Category: GTM Strategy, ICU equipment, Latin America, NPI Research, Operating Room devices, Patient Monitoring
No CommentsOur Client: A global medical technologies firm with specialization in ICU and OR medical devices Challenge Statement: Our client was looking to introduce a new e-commerce platform for medical devices as well as spare parts across geographies such as Colombia, Mexico etc. The client wanted to understand how the portal should be designed, its key differentiators, types -
Mapping of Oncology Infrastructure and Need-gap analysis across ASEAN and APAC
- January 31, 2020
- Posted by: Team EMeRG
- Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Operating Room devices, Patient Monitoring, Pricing Research
Our Client: A global medical technologies manufacturer dealing with medical devices, medical consumables and drug delivery systems Challenge Statement: For strategic planning regarding pricing, market access and overall marketing strategy, the client wanted to understand the future outlook of reimbursement of medical consumables in India EMeRG Approach: Desk Research - An exhaustive desk research was conducted across medical literature and commercial open sources to map the impact of diabetes on Indian population. Desk research was also conducted to understand the current market dynamics of medical consumables and pathology labs in India In Depth Interviews were conducted with diabetologists and other specialists, Medical Directors of hospitals; pathology lab owners; BU Heads and product managers at Health insurance companies; pharmacists and patients Research Outcome: Reimbursement as a terminology was loosely understood in India. The possibility of medical consumables and diabetes delivery products being included -
Market Opportunity Assessment for Select Medical Devices in Kenya
- November 15, 2017
- Posted by: Team EMeRG
- Category: Africa, BY MEDICAL TECHNOLOGIES, Cardiovascular devices, Diagnostic Imaging, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Nuclear Medicine Equipment, Operating Room devices, Patient Monitoring
“With 74% of its population in rural areas, and health insurance being extended only to 25% of the entire population, healthcare access is limited to a few key regions in Kenya” Overview: Medical Devices Market in Kenya Valued at $120Mn in 2016, the Kenyan medical devices market is being driven by opportunities through risk sharing -
Market Opportunity Assessment for Select Medical Devices in Egypt
- February 17, 2017
- Posted by: Team EMeRG
- Category: Africa, BY MEDICAL TECHNOLOGIES, Cardiovascular devices, Diagnostic Imaging, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Nuclear Medicine Equipment, Operating Room devices, Patient Monitoring
“While the private health sector shares a significant burden including diagnosis and specialized surgeries, it predominantly serves the better-offs. Public hospitals continue to be the lifeline for majority of the lower middle-income population…” Overview: Medical Devices Market in Egypt Valued at $900Mn in 2016, the Egyptian medical devices market is being driven by opportunities through -
Market Opportunity Assessment for Select Medical Devices in Algeria
- January 17, 2017
- Posted by: Team EMeRG
- Category: Africa, BY MEDICAL TECHNOLOGIES, Cardiovascular devices, Diagnostic Imaging, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Nuclear Medicine Equipment, Operating Room devices, Patient Monitoring
“With 74% of its population in rural areas, and health insurance being extended only to 25% of the entire population, healthcare access is limited to a few key regions in Algeria” Overview: Medical Devices Market in Algeria Valued at $120Mn in 2016, the Algerian medical devices market is being driven by opportunities through risk sharing -
New Product Introduction: Low-cost visualization device for body orifices
- September 10, 2016
- Posted by: Team EMeRG
- Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, Competitive Intelligence, Ethnographic Research, Market Entry Assessment, NPI Research, Operating Room devices, Pricing Research
Overview: Market for Endoscopic Products in India The global market for endoscopic products was valued at over $29Bn in 2015, growing at over 6% annually. India represents about 0.35% of the global markets, being valued at $115Mn. Rigid endoscopes continue to dominate sales in India, accounting for over 62% of the market revenues. Future innovations -
Addressable market estimates for OR and Critical Care devices across ASEAN and APAC
- May 21, 2016
- Posted by: Tanuja Khanolkar
- Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Operating Room devices, Patient Monitoring
Our Client: A global leader in diagnostic imaging equipment and related software and Healthcare IT solutions Challenge Statement: The client wished to map the entire hospital infrastructure in ASEAN and APAC to assess the addressable market for its large product and solutions portfolio to ensure improved sales efficiency in the region EMeRG Approach: Indepth secondary research was conducted to understand the current infrastructure in ASEAN and APAC. EMeRG began with creating a detailed list of all hospitals across 14 countries and understanding their overall demographics including bedsize. Once the hospitals were broadly segmented based on bedsize, ownership type and regions, EMeRG estimated the critical attributes including no. of ICU beds, NICU beds and ORs in each. This was followed by creating a deeper bifurcation based on level of care and procedural mix. ICU beds and NICU beds were divided into Level I/II/III across certain countries; while ORs were classified into Major and Minor ORs. Topdown methodology for TAM estimation was adequately validated through bottomup methodology including detailed listing of infrastructure and installed base (IB) Research Outcome: The research helped the clients streamline their current understanding of total addressable market. A heat map was proposed to understand current regions within a country with high IB (and hence high replacement rates) vs. client's current fieldreach or feetonstreet. The insights are now being internalized to improve sales force effectiveness strategies within direct sales and indirect channel partners EMeRG Value Add: Healthcare expertise - EMeRG's indepth understanding of the hospital infrastructure in ASEAN helped us leverage local resources to map and size the hospital demographics Need local insights for -
New Product Introduction study for a wireless imaging sensor in US, Eu and Japan
- December 12, 2014
- Posted by: Team EMeRG
- Category: Africa, BY MEDICAL TECHNOLOGIES, Cardiovascular devices, Diagnostic Imaging, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Nuclear Medicine Equipment, Operating Room devices, Patient Monitoring
“The biggest hurdle towards penetration is absence of Wi-Fi Direct capabilities in many medical devices. In the future, if it were to be allowed in the hospital system, authentication from the IT would become mandatory…” Overview: Market for Wi-Fi enabled Medical Devices Over the past decade, several med-tech companies have incorporated WLAN in their offerings
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