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BY MEDICAL TECHNOLOGIES

  • Market Assessment of Respiratory and Surgical Devices in Africa

    • May 24, 2020
    • Posted by: Team EMeRG
    • Category: Cardiovascular devices, Market Entry Assessment, Maternal & Infant Care
    No Comments
    Our Client: A global medical technologies firm with specialization in ICU and OR medical devices Challenge Statement: Our client was looking to assess the overall attractiveness and market potential for select medical devices across six major African markets including Morocco, South Africa, Nigeria, Kenya, Algeria and Egypt.  EMeRG Approach:  Using our proprietary HospeTrack dataset, an in-depth customer
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  • NPI – Assessment of E-commerce portal for Medical Devices in Latin America

    • May 24, 2020
    • Posted by: Team EMeRG
    • Category: GTM Strategy, ICU equipment, Latin America, NPI Research, Operating Room devices, Patient Monitoring
    No Comments
    Our Client: A global medical technologies firm with specialization in ICU and OR medical devices Challenge Statement: Our client was looking to introduce a new e-commerce platform for medical devices as well as spare parts across geographies such as Colombia, Mexico etc. The client wanted to understand how the portal should be designed, its key differentiators, types
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  • Market Assessment for Contrast Agents in ASEAN

    • May 24, 2020
    • Posted by: Team EMeRG
    • Category: GTM Strategy, ICU equipment, Maternal & Infant Care, Patient Monitoring, Pricing Research
    No Comments
    Our Client: A global medical devices firm and leading pharma diagnostics company Challenge Statement: Our client was looking to understand the market dynamics and competitive landscape to push their existing contrast agents while launching new products across specific customer segments within ASEAN EMeRG Approach:  Using our proprietary HospeTrack database, in-depth segmentation of individual hospitals was conducted across
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  • Assessing Clinical and Operational Outcomes of PET-CT in India

    • May 21, 2020
    • Posted by: Team EMeRG
    • Category: APAC / ASEAN, BY BUSINESS CHALLENGES, Nuclear Medicine Equipment, Outcomes Research
    No Comments
    Our Client: A global medical technologies manufacturer dealing with nuclear medicine equipment Challenge Statement: Our client wanted to develop deep, quantifiable evidence supporting their clinical, operational and financial claims with regards to a newly developed PET-CT Scanner EMeRG Approach:  Key hospitals in Tier II/III towns within India having the relevant PET-CT scanner were identified and screened Site visits were
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  • Mapping of Oncology Infrastructure and Need-gap analysis across ASEAN and APAC

    • January 31, 2020
    • Posted by: Team EMeRG
    • Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Operating Room devices, Patient Monitoring, Pricing Research
    No Comments
    Our Client: A global medical technologies manufacturer dealing with medical devices, medical consumables and drug delivery systems Challenge Statement: For strategic planning regarding pricing, market access and overall marketing strategy, the client wanted to understand the future outlook of reimbursement of medical consumables in India EMeRG Approach:  Desk Research - An exhaustive desk research was conducted across medical literature and commercial open sources to map the impact of diabetes on Indian population. Desk research was also conducted  to understand the current market dynamics of medical consumables and pathology labs in India In Depth Interviews were conducted with diabetologists and other specialists, Medical Directors of hospitals; pathology lab owners; BU Heads and product managers at Health insurance  companies; pharmacists and patients Research Outcome: Reimbursement as a terminology was loosely understood in India. The possibility of medical consumables and diabetes delivery products being included
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  • Market size estimation for Radiography equipment in India

    • March 22, 2018
    • Posted by: Team EMeRG
    • Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, Competitive Intelligence, Diagnostic Imaging, GTM Strategy, Pricing Research, Value Prop Assessment
    No Comments
    Overview: Radiography Equipment Market in India Valued at $45Mn in 2016, the Indian Radiography market is being driven by strong preference for Digital Radiography (DR)  by large corporate and government hospitals due to increasing patient footfall. The predecessor of DR, the Analog X-ray segment is likely to exhibit muted growth due to the increasing preference
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  • Pricing and Value Proposition Assessment for Ultrasound Machines In India

    • November 15, 2017
    • Posted by: Team EMeRG
    • Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, Diagnostic Imaging, Market Entry Assessment, Maternal & Infant Care, NPI Research, Pricing Research, Value Prop Assessment
    No Comments
    “45% of the non-owners of ultrasound interviewed were Obs/Gyn specialists, practicing for >16 years. Clearly, adoption of ultrasound in India would take more than just lowering price points…” Overview: Ultrasound Market in India Valued at $170Mn in 2016, the market for diagnostic ultrasound in India is characterized by immense fragmentation. While on the one hand,
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  • Market Opportunity Assessment for Select Medical Devices in Kenya

    • November 15, 2017
    • Posted by: Team EMeRG
    • Category: Africa, BY MEDICAL TECHNOLOGIES, Cardiovascular devices, Diagnostic Imaging, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Nuclear Medicine Equipment, Operating Room devices, Patient Monitoring
    No Comments
    “With 74% of its population in rural areas, and health insurance being extended only to 25% of the entire population, healthcare access is limited to a few key regions in Kenya” Overview: Medical Devices Market in Kenya Valued at $120Mn in 2016, the Kenyan medical devices market is being driven by opportunities through risk sharing
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  • Market Opportunity Assessment for Select Medical Devices in Egypt

    • February 17, 2017
    • Posted by: Team EMeRG
    • Category: Africa, BY MEDICAL TECHNOLOGIES, Cardiovascular devices, Diagnostic Imaging, GTM Strategy, ICU equipment, Market Entry Assessment, Maternal & Infant Care, Nuclear Medicine Equipment, Operating Room devices, Patient Monitoring
    No Comments
    “While the private health sector shares a significant burden including diagnosis and specialized surgeries, it predominantly serves the better-offs. Public hospitals continue to be the lifeline for majority of the lower middle-income population…” Overview: Medical Devices Market in Egypt Valued at $900Mn in 2016, the Egyptian medical devices market is being driven by opportunities through
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  • Evaluation of business models and marketing strategies for a Tele-Health solution

    • February 13, 2017
    • Posted by: Team EMeRG
    • Category: APAC / ASEAN, BY MEDICAL TECHNOLOGIES, Competitive Intelligence, GTM Strategy, Healthcare IT, Market Entry Assessment, NPI Research, Pricing Research, Value Prop Assessment
    No Comments
    Overview: Market for Tele-Health solutions in India Limited healthcare access across rural and semi-urban India is causing significant loss w.r.t. disability adjusting life years amounting to economic loses worth $200 trillion. Despite 70% of the population being spread across rural India, urban parts account for 60% of the workforce. Tele-health initiatives, though not highly commercially viable
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